New Product Generation
We help you increase the odds of success by getting to the the market place faster – this means you beat the competition.
We transform ideas into winning concepts. How?
It’s surprisingly simple- with our unique Simplex™ Brainstorming and idea generation process.:
We start with knowledge gathering
Phase 1) Knowledge Gathering
We Pre-consult with “participants” (target market / employees / partners/ directors / stake holders/ existing customers) before the ideation session to uncover market wants, needs and expectations.
Phase 2) Tee Design Conduct a Review of:
> Consumer and Industry Trends
> The Competitive marketplace
> Client assets and capabilities
> Emerging technologies that will impact the market place / product / service
Use an excellent creative-idea generation process
Phase 3) We then move to Simplex™ Idea Generation Process, this has helped companies develop ideas like:
• New, innovative, and competitive products (Procter & Gamble, IBM, Microsoft, and others)
• Major improvements in manufacturing processes (Frito-Lay, Ford Motor Company, PepsiCo, and others)
The Simplex™ Process is a powerful, sophisticated approach to innovation. The Process is an eight-stage cycle.
Key points: The Stages in the process are:
1. Problem finding
2. Fact finding
3. Problem Definition
4. Idea Finding
5. Selection and Evaluation
6. Planning
7. Selling of the Idea (acceptance)
8. Action
The 8 Stage Cycle
By moving through these stages you ensure that you solve the most significant problems with the best solutions available to you. This process can help you to be intensely creative, it allows time to spend finding the real problem. It then finds a solution and programmes the implementation.
Einstein is reputed to have said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and five minutes finding the solution. This is the opposite approach to the staff in most public and private offices, factories and construction sites.
Develop and test complete concepts
Phase 4) We move beyond great ideas & create researched ready concepts.
Validate and Test the new concepts early with the target market before your and you commit your resources and reputation to them this is often via a recruited panel of your target market
We offer:
* Identification of new in demand product types from around the world
* Simplex™ Brainstorming and idea generation process.
* Concept Development and testing
* Prototype Development
* Contract Sourcing
If you would like to find out more about New Product Generation, give us a call on 0845 003 7373 or e-mail studio@tee-dp.com
Very good.
I think what I like the most is the wheel. I think in stages, so seeing one thing after the other, building up, helps me.
Whats especially good is the implementation section. I think few people really go there, so this encourage me.
Thanks Scott – yes historically 'creative types' can be very good at the ideas section of the wheel but sadly not the doing ! As you know if idea is not executed fully it is is a sterile idea ! I like the evaluation section – ” I may like the idea but will it float !”
Edward de Bono is useful for this stuff
Thanks Scott – yes historically 'creative types' can be very good at the ideas section of the wheel but sadly not the doing ! As you know if idea is not executed fully it is is a sterile idea ! I like the evaluation section – ” I may like the idea but will it float !”
Edward de Bono is useful for this stuff
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