Haven Homes Ltd was a new company- and concept, that provides supported living for the elderly in a purpose designed bungalow. It allows those that need care to receive the help they need whilst remaining independent. We were commissioned to create a new identity and provide strategic marketing for this start-up business.
As a new concept it was important to get the identity right, and so a logo was designed, using the Trajan font. The outcome was a traditional, but not old-fashioned, elegant logo that best represents the essence of the business- providing care in a completely modern way.
The next challenge was to market the business, targeting the right people. For this we designed an A5 leaflet, inline with the new branding, which we will print and distribute according to postcode data to ensure we get the most benefit from the distribution campaign by delivering to the most appropriate areas. In addition we will be organising visitor tours to the Bungalow and PR advice to really get the Haven Homes Ltd name diffused locally.
Isla McPhie – Janjanin, the owner of Haven Homes Ltd, was really pleased with the result of her identity design project and is looking forward to the marketing and PR campaign.
I found Tee Design to be very informative and helpful when starting my business.
Being new to the world of advertising and marketing I felt assured that Tee Design had the experience and knowledge required in order to help me move my business forward.